As marketers have looked for better ways and customers, become advertise savvy to achieve and meet the requirement of their target audiences.
Majority of businesses are turning to digital and content marketing to generate leads. In reality 88% of B2B companies are using content marketing, according to some Content Marketing reports. Converting users into profitable clients is what detached content from content marketing.
Follow the content marketing checklist below to fulfill your content marketing goals.
Specify Your Target Market:
Before you write a single piece of content you must decide who your target market is (buyer personas)? Knowing for whom and why you’re creating content that is crucial to your success. To generate buyer personas:
- Analysis your customers by completing surveys & interviews
- Use your blogs/website forms to collect relevant information
- Look through your database to uncover trends
- Talk to your marketing’s team about typical pain points
Survey Your Content to the Customer’s Journey
The quality customer’s journey requires three phases, understanding, analysis & decision. In each of these phases the customer is searching for different content to accomplish their needs. According to some content marketing reports 42-47% of customers viewed 2-4 pieces of content before engaging with a sales representative. It is highly important, based on these reports, to map your content to the customer’s journey.
Choose the Right Content for Right Clients:
There are hungered or thousands of content for choosing content marketing strategies, but choosing the right is very cruise for achieving you content marketing goals and audiences.
If you’re in B2B than Branded Content, eBooks, White Papers, Blogs etc. are cruise content for your marketing strategies and if you’re in a B2C than visuals, memes, videos, and photos can make huge effect on your marketing goals.
To achieve this you must build personas first!
Review Existing Content:
You must review your existing content that you’ve posted on your website/blog or on your social media. Audit your content marketing process and results.
- Sum out which piece of content performed well and which didn’t.
- Audit which piece of social media content get more impression and engagement for your targeted audiences.
- Review which content drive large traffic to your blog/website and from which source.
This audit process will provide you an idea what has been working great in past,
Create an Editorial Calendar:
Delivering important content regularly is the path to success with content marketing. Due to lack of planning and strategies many organizations fight with consistency. Use online content planner tools which allow you to keep your post consistent.
Promote Your Content:
This is the important step to fulfill your marketing objectives. After you spent your valuable time on generating a highly and important piece of content, it’s time to promote it on social media, display ads, email marketing etc. How feel if you created an important piece of content but no one has seen it.
Content marketing is a long term approach; don’t expect to see results in days. Be creative, create the great piece of content, promote it and follow the content marketing checklist, you’ll be rewarded soon.